Hilton's AI Planner went live this morning. Here's the audit.
Hilton dropped the AI Planner into beta on hilton.com this morning. I ran five real travel scenarios against it before lunch, scored it against Marriott RENAI, Hyatt's ChatGPT app, IHG Smart Planner, and Accor's Travel Companion, and walked out with one thesis: this is the first big-brand AI tool that exists to narrow a portfolio, not inspire a trip.
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