Inside Toast's IQ Ecosystem Play — and What 148,000 Locations Actually Buys You

A Toast point-of-sale terminal sitting on a restaurant counter beside a stack of dupes, a half-finished line check on a clipboard, and the morning's open-table list — the unglamorous data that fuels Toast IQ.

Toast's 2025 strategy isn't AI features — it's a data moat. A deep dive into how 148,000 locations turn transaction history into a recommendation flywheel, and what operators should demand from any vendor claiming to copy it.

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